5 Fatal Mistakes Musicians Must Stop Making

Oct 11, 2016 | 1 Comment

graphics for 2-3 weeks before your actual release. I can’t tell you how many artists I follow and I still don’t know when their releases are because they don’t shout out about them enough ahead of time. This builds anticipation, excitement, and gets people following you.
  • Plan each release out 2 months ahead. This gives you time to create graphics, social posts, blogs and themes around each release.
  • Release a single for 10-12 weeks. Yep. Indie artists need that kind of time to make a dent out there. And – you can always re-promote it again 6 months later. You have to think about how many people got exposed to it. Most indie artists have a reach somewhere between 1000 – 50,000. In the scope of the world’s 7.8 billion inhabitants those numbers are not barely a dent. Go at it again and stretch that reach even more. You’re worth it ;).

    5.  Spending Hard Earned Cash on the Wrong Things

    Being a musicpreneur is in no way an easy feat. Matter of fact, it’s wracked with riddles and misinformation. There’s no school that really teaches this stuff. That said, it’s easy to spend cash in the wrong places, but why try to reinvent the wheel? There’s hundreds of thousands of artists all trying to do this. It’s wise to learn from those who have gone before and save yourself a few of the common missteps. Here’s a few of ‘em:

    1. Don’t spend money on a radio campaign unless you have a serious 3-6 month tour to support it. And even then, it might be a drop in the bucket results wise. Your money might be better spent on social media ads where you can target cities and specific followers.
    2. Don’t spend money on a publicist until you have a big win to shout out about. Two artists in my camp are on The Voice right now, Elia Esparza and Courtney Harrell. Now would be a good time for hiring a publicist. But they may not have the pocket change. But the way to maximize the expense, is to be sure you have a reach or a public win before you spend that kind of cash. To grow your fanbase and socials stick to social advertising and fan engagement to grow organically. Get good at tending to your tribe and engaging them before you reach out further!!

    Oh, and one really important, kinda critical thing:


    6. Surrounding Yourself With Negative People

    Like attracts like. Keep your circle small and smart – and positive. And if you really want to get ahead, surround yourself with people who are smarter than you.



    Ready to follow the steps above and grow your music and fanbase organically, as well as maximize your efforts and expenditures? Sometimes knowing the right things to do in the right order makes all the difference. Join us for a 12 weeks of musicpreneurship. Work smarter, not harder and — see results!



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