By Cari Cole
Let me break it down for you… How you look + how you speak + how you act = Your Personal Brand. Now… Multiply that by how you sound + what you write about + the experience you give your audience = Your Music Artist Brand. Got it?
A brand is not just how something looks. It’s how it feels, how it lands in the hearts and minds of your fans and followers. It’s the divining rod that makes that unfailing connection with your listener. It is the passion and message you share that makes an impact in their lives.
Here is a list of four questions to help you identify your passion & message for your brand:
- What is the experience you want your listener to have? Hint: what kind of experience does one of your favorite artists give you?
- What have you struggled with or overcome in your life?
- What are the things you are overcoming currently? Are you talking about them in your songs and message? Hint: What you are overcoming or struggling with is your message.
- What is the reason you are a musician? What got you started? Hint: be super honest with yourself about this to find your true “why”.
Then ask yourself: Do I shout out about these things? Do I inspire others with the commitment and courage it has taken me in my life? And if not, why don’t you? Today is all about transparency and helping others. If you want to connect more, consider sharing your thoughts and experiences more — including your difficulties and stories from your life ;). It’s the quickest way to bond and connect with your audience. People connect with musicians they know and love. Let people know you. I promise, it’s not as hard as you think. Sharing our difficulties with others is actually a generous act, especially when fueled by a sincere intention to help others. This is usually the single biggest “why” for most musicians. To help others from suffering the way they did
Here is a list of 6 Ways to Instantly Elevate Your Music Brand
1. An incredible photo.
Your brand is your music at first glance. People won’t click “play” if the image is not professional and compelling. Your photo needs to look like your music sounds and be extraordinarily intriguing.
2. A bio that has your passion and your why in it.
A story that reveals your hero’s journey – what you have struggled to overcome or are still overcoming.
3. A strong, passionate and clear message that you present in your copy and socials.
4. A website with a huge beautiful and bold picture of you on the homepage.
5. A big beautiful free download of your favorite songs to share with your tribe.
6. A place for your tribe and community. Page on your site, ways for them to interact etc.
- Don’t brand yourself. Why? Because it will show and it comes across as not being serious — as a a lack of personal investment and confidence in your music. If you don’t believe in you, why should we? Plus, everyone (including your favorite artists) gets outside perspective no matter how creative they are. Go Team!
- Get art direction for your next photo shoot. Don’t go to your photo shoot without direction. Oh, and be sure to find someone who works with musicians. #critical.
- Find a photographer that photographs musicians for a living. Great promo photos are not snapped on your smartphone. Your photo needs to tell a story. There is an art to this.
- Have your bio/story written by a professional bio writer for musicians. The process of being interviewed and having a professional write your bio and story is worth its weight in gold.
- Get referrals from professionals and get feedback before you put stuff out. Join our community, we’ve helped thousands of artists rebrand — and we’re happy to help you!