Sep 29, 2015by Cari Cole DIY was a powerful concept to get us through the transition as the music business fell apart. The good news is that as it morphed, what emerged was a more powerful medium for independents. It allowed artists to literally release music independently, on their own without label support. It also gave artists much needed artistic freedom and control ... Continue
Sep 22, 2015by Cari Cole
1. Speak Your MessageIt’s not enough to shout out about your music, matter of fact, when you do, be sure to also talk about your message. Chances are your songs are about surviving, empowerment, or heartache, overcoming difficulties or disappointment, or are full of inspiration. Maybe they are about being a minority, being gay, being different, misunderstood? Maybe ... Continue
Sep 16, 2015by Cari Cole Dave Grohl said it best:
“When I think about kids watching a TV show like American Idol or The Voice, then they think, “Oh, OK, that’s how you become a musician, you stand in line for 8 F’ing hours with 800 people at a convention center and then you sing your heart out for someone and then they tell ... Continue
Sep 09, 2015by Cari Cole I believe that every artist on the planet has a destiny. A place where they belong - a lane, so to speak, one that is undeniably yours. And it’s not just my belief, it’s what I’ve witnessed over 30 years of coaching artists and watching their paths unfold. Success for each artist happens differently and often in the ... Continue
Sep 02, 2015by Cari Cole
We’re making progress. The indie revolution is settled in and has taken hold. No one is worried about what’s happening next. We might be in a lull or this may be the new normal. Whatever happens, it’s not a bad place to be. Artists are carving their paths, and music marketers have come out of the ... Continue
Aug 25, 2015by Cari Cole
As an artist you’ve got your back against a wall. A wall that will take all of your resources and cleverness to break through. You’ve probably already spent a small fortune just to get your music out. But how do you make a dent after you spent most of your resources on your record? The enormous amount of ... Continue
Aug 18, 2015by Cari Cole
A few years ago one of my precious artists got an opportunity to co-write with one of the world’s biggest music producers. He was super excited and looking forward to that day. He had looked up to this man for most of his career and couldn’t believe he was so fortunate to get an opportunity to ... Continue
Aug 11, 2015by Cari Cole
Covers are all the rage, but how do you choose the right covers for your b(r)and? What covers will bring views and create leverage? And what covers could do some damage, even sink you, or worse get NO views.
We all know how important “numbers” on social media are. While you can’t make people watch, ... Continue
Aug 04, 2015by Cari Cole
Musicians know it’s an eight day a week job, one that is never done if you’re doing it right. But that right there is a prescription for disaster. No friends, no life, and even possibly, no career.
It’s all about balance, planning, strategizing, setting goals and setting and resetting priorities.
Here are my top 6 ... Continue
Jul 28, 2015by Cari Cole
The music business is a roller coaster ride. Depending how long you’ve been on the ride, there are aftershocks, tremors, fallouts and side effects that reverberate for weeks, months or even years. Sometimes these side effects change your course for the worse. It’s time to get you back in control!