Mar 14, 2017By Cari Cole Seems like such an easy thing. Just be you. We hear it every day -- but how? Especially when you’re struggling to become you (you haven’t had a lot of life lived yet), or you’re reinventing yourself from tough times, or from a period of time where the fountain of creativity just kind of stopped. Or maybe you’re ... Continue
Mar 07, 2017By Cari Cole
The fastest (or rather surest) way to grow your music in the world is not a marketing trick. It’s not about spending a boatload of dollars on Facebook Ads or plugging a boatload of cash into a publicist or a radio campaign. It’s not about meeting with Spotify playlist curators --- although all of those things can ... Continue
Feb 28, 2017By Cari Cole
I once interviewed Diane Birch (one of my beloved students) after the release of her album Bible Belt when she suddenly shot up into the public eye. It was amazing to watch it happen. We started working together during the recording of Bible Belt and when you’re making a record you just don’t know how it’s going ... Continue
Feb 23, 2017Blown away and deeply inspired. That’s how I feel right now after reviewing the 2017 Best New Artist Songwriting Contest entries. Thank you for submitting your precious song babies!! One of the things that moved me the most was how hard all of you work on your music 24/7. Thank you. We’ve watched over 144 entries — that’s over 12 hours of content. And I gotta ... Continue
Feb 21, 2017By Cari Cole
Be yourself, be yourself, be yourself… is a mantra we chant here at CCVM on a daily and sometimes hourly basis. It’s one of the most important things an artist must do, find and settle into.
Because the music pendulum of what’s popular is a moving target, and by the time you catch up, it’s too late. ... Continue
3 Perilous Pitfalls of Indie Record Making: What You Need to Know Before You Release Your Next Project
Feb 14, 2017By Cari Cole
The independent DIY movement resurrected the industry. As the cost to record dropped, the music industry transformed. Suddenly musicians could put up their brand up online and reach fans direct. That has been a good thing.
But fast forward to 2017…
You know I love me some independent artists with all of my heart and soul, but ... Continue
The New A & R Model: How to Get Thousands of Fans and Major Industry Attention Without Signing a Record Deal or Selling Out
Feb 07, 2017By Cari Cole The music business has left artists by the wayside. Fraught with the pressures of making money in the wake of streams, free downloads and a singles market, that followed a long reign of “the album”, the industry is no longer willing to fork over cash for much needed A & R. As a result, artists are left on ... Continue
Jan 31, 2017By Cari Cole
You’ve been trying to grow your following for a while now, and despite being on every platform known to man (Facebook. Instagram. Twitter. YouTube. Periscope. Snapchat—and the list goes on), you can’t seem to make any significant headway.
Not to mention, no one like a manager or serious booking agent has taken any interest either.
It must ... Continue
Jan 23, 2017By Cari Cole
People ask me all of the time, “what’s the most important thing in knocking down those doors or making your career rock? There’s so many things to focus on, what’s the most important?
Is it social media? A strong live show? A great brand? A great album? Do you need an album?
Well, ya kind of need ... Continue
Jan 17, 2017By Cari Cole
The toughest part of being a musician is staying faithful. To carve away the hours for vocal practice, shedding your scales, songwriting, rehearsal, recording. The enormous outlay of cash for your singles, your EP or album. The hard times when life pulls you in the other direction and everything gets put on hold. Whether it’s taking care ... Continue