3 Musician Mindsets & Practices to Master Your Music

May 30, 2017 | 2 Comments

by Cari Cole

Success in anything is an inside game. We can only do, have, be what we believe we can. Even more, what our subconscious believes we can. That’s why self-care is such a powerful practice, and is not a form of coddling or wimpiness.

 

Here are my 3 Musicpreneur Mindsets & Practices to Master

1. Look for the ... Continue


Finding Where You Fit In the Music Industry & Carving Your Unique Path

May 02, 2017 | 1 Comment

by Cari Cole

Music is not a one-size-fits-all industry. It’s not only for pop radio. No, no, no. There’s all kinds of music. There’s Bluegrass, Zydeco, Cuban, Chant & Devotional music, Classical jazz, Piano music (I love Dustin O’Halloran), Big Band, Punk, Goth – I could go on and on and on and on. When it comes to music, it’s all ... Continue


5 Fatal Mistakes Musicians Must Stop Making

Oct 11, 2016 | 1 Comment

graphics for 2-3 weeks before your actual release. I can’t tell you how many artists I follow and I still don’t know when their releases are because they don’t shout out about them enough ahead of time. This builds anticipation, excitement, and gets people following you.
  • Plan each release out 2 months ahead. This gives you time to create graphics, social posts, blogs and themes around each release.
  • Release a single for 10-12 weeks. Yep. Indie artists need that kind of time to make a dent out there. And – you can always re-promote it again 6 months later. You have to think about how many people got exposed to it. Most indie artists have a reach somewhere between 1000 – 50,000. In the scope of the world’s 7.8 billion inhabitants those numbers are not barely a dent. Go at it again and stretch that reach even more. You’re worth it ;).
  •  

    5.  Spending Hard Earned Cash on the Wrong Things

    Being a musicpreneur is in no way an easy feat. Matter of fact, it’s wracked with riddles and misinformation. There’s no school that really teaches this stuff. That said, it’s easy to spend cash in the wrong places, but why try to reinvent the wheel? There’s hundreds of thousands of artists all trying to do this. It’s wise to learn from those who have gone before and save yourself a few of the common missteps. Here’s a few of ‘em:

    1. Don’t spend money on a radio campaign unless you have a serious 3-6 month tour to support it. And even then, it might be a drop in the bucket results wise. Your money might be better spent on social media ads where you can target cities and specific followers.
    2. Don’t spend money on a publicist until you have a big win to shout out about. Two artists in my camp are on The Voice right now, Elia Esparza and Courtney Harrell. Now would be a good time for hiring a publicist. But they may not have the pocket change. But the way to maximize the expense, is to be sure you have a reach or a public win before you spend that kind of cash. To grow your fanbase and socials stick to social advertising and fan engagement to grow organically. Get good at tending to your tribe and engaging them before you reach out further!!

    Oh, and one really important, kinda critical thing:

     

    6. Surrounding Yourself With Negative People

    Like attracts like. Keep your circle small and smart – and positive. And if you really want to get ahead, surround yourself with people who are smarter than you.

    ezine-12

     

    Ready to follow the steps above and grow your music and fanbase organically, as well as maximize your efforts and expenditures? Sometimes knowing the right things to do in the right order makes all the difference. Join us for a 12 weeks of musicpreneurship. Work smarter, not harder and — see results!

     

    picture1

    '] Continue

    Your Voice IS Your Brand: Stop Slacking and Sound Better ASAP

    Mar 01, 2016

    by Cari Cole

    The first thing people hear is your voice.

    Sometimes it’s the only thing they hear.

    They don’t hear the 15 years of playing guitar, or the 500 concerts played. It’s your voice that takes the lead and resonates loud and clear, front and center in most people’s ears.

    If you’re an indie artist out on tour, you might ... Continue


    Going Pro: 6 Essential Steps of Artist Development for All Musicians

    Jan 12, 2016 | 4 Comments

    by Cari Cole

    Transitioning from the dream to the reality can be a daunting proposition no matter how much you want it. Seal himself said in an interview on Sirius FM recently that “No one can prepare you for fame,” no matter how bad you want it. And desire alone will not manifest it for you. It’s vision, determination, blind faith, ... Continue


    No Fans? No Problem! How to Build Your Brand + Your Audience Base from Scratch…

    Sep 22, 2015 | 2 Comments

    by Cari Cole

    1. Speak Your Message

    It’s not enough to shout out about your music, matter of fact, when you do, be sure to also talk about your message. Chances are your songs are about surviving, empowerment, or heartache, overcoming difficulties or disappointment, or are full of inspiration. Maybe they are about being a minority, being gay, being different, misunderstood? Maybe ... Continue


    Cover Me! How The Songs You Cover On YouTube Can Make Or Break Your B(r)and

    Aug 11, 2015 | 1 Comment

    by Cari Cole

     

    Covers are all the rage, but how do you choose the right covers for your b(r)and? What covers will bring views and create leverage? And what covers could do some damage, even sink you, or worse get NO views.

    We all know how important “numbers” on social media are. While you can’t make people watch, ... Continue


    101 Things Every Musician Needs To Know In 2015

    Dec 30, 2014 | 10 Comments

    by Cari Cole

     

    I cut my teeth in this business first by being a musician and artist, and second by being one of the top vocal coaches in the world for almost 3 decades now in New York City.

    There’s one thing I know for sure. You can market ‘til you are blue in the face – hire ... Continue