10 Steps to Grow Your Music Business Strategy Right Now

Jun 20, 2017

By Cari Cole

Within every music artist is a path to prosperity, success and achievement. But will it be realized? One third of the equation is staying power, one third is having the foresight and decision making savvy to get there and one third is knowing where you and your music fit and carving a strategy for that (and ignoring ... Continue

3 Ways Artists Are Getting Their Songs On Spotify Playlists

May 16, 2017

by Cari Cole

So what’s the real deal with Spotify playlists? Is it luck? Payola? Connections? Right now, for a fleeting moment, it’s the latter. You are introduced to somebody at Spotify, who curates playlists, who falls in love with your music, puts you on one and BAM. You start blowing up.

I was recently listening to my Discover Weekly, which Spotify ... Continue

You’re Only One Song Away

May 10, 2016 | 1 Comment

by Cari Cole



So you may have heard it said (or not), but the truth about your success in music is only one song away. All you really need is that one song to make your mark.

And sadly, it’s so easy to get lost in the chatter out there and think that marketing and branding are the key to ... Continue

Music is Not a Competition, It’s a Community: Get In It

May 03, 2016 | 11 Comments

by Cari Cole



The music business thrives on competition. Fierce competition. Inside industry boardroom’s, it’s a perpetual race to the top of the charts. With all those corporate mouths to feed, sadly artists often become numbers, instead of art. Who’s outselling who? Who’s at the top of the charts? And that kind of thinking only begets more of that type of ... Continue

4 Steps To Teamwork That Makes The Music Dream Work

Jul 14, 2015 | 3 Comments

by Cari Cole


A friend of mine said the other day “who needs a manager, just build your own team.” Truth. Artists who gain ground build teams. Having team rocks, but having the RIGHT team is a serious game changer.

You definitely can’t do it alone (so don’t kid yourself).

“It definitely takes a village.”


1. ... Continue

World Voice Day 2015 – The Motto Is Voice: The Original Social Media

Apr 14, 2015 | 3 Comments

by Cari Cole

Happy World Voice Day (April 16th). Your voice is the original social media.

The purpose of World Voice Day is to demonstrate to the general public that Voice Matters. 2015 the motto is – VOICE, The Original Social Media. (See below for events worldwide that you can participate in.)

How do you use your ... Continue

16 Ways To Use The Power Of Your Voice

Apr 16, 2014

by Cari Cole




It’s World Voice Day! World Voice day was founded on July 4, 2012 by a group of speech pathologist, doctors, professors, voice scientists, audiologists, and other voice professionals. The mission of the group is to share the excitement of voice science, pedagogy and the vocal artist with the public by organizing a global celebration of World Voice ... Continue

8 Telltale Signs You Might Be Killing Your Music Career

Mar 04, 2014

by Cari Cole




Nothing is worse than not knowing when you are headed down the wrong path, or take the wrong turn. My hope is that one of these 8 telltale signs will rescue you from heading in the wrong direction, or worse, stalling out!

You write great songs non-stop but you spend most of your days in silence staring at the ... Continue

10 Steps To Fast Forward Your Music Now

Nov 05, 2013

by Cari Cole




Over here at Cari Cole Voice and Music we know that the base of a music career lies in systems. You need a system for training the voice. A system for practicing your instrument. A calendar system to manage your time. A system to consistently reach out to your fans. A system to keep up with your industry ... Continue

Self Promotion Is A Turn Off: Six Ways That Helping Others Helps You

May 03, 2011 | 3 Comments

by Car Cole Last week I was at the ASCAP Beyond Marketing Panel moderated by Ariel Hyatt, PR guru to hundreds of current artists when a question popped up from an audience member that struck a nerve. The artist was whining about how he couldn’t get the attention of friends and family to help build his presence online, and the gracious ... Continue