Prince: The Genius, Virtuoso, Sex Symbol & Philanthropist Who Changed the World

Apr 26, 2016 | 2 Comments

by Cari Cole



Devastating. It’s devastating to lose a musician we all know and love that created the soundtrack for our lives… It’s like losing a part of ourselves, access to the secret chamber in our private lives … where we bare our souls.

Especially when that someone lived so fiercely, and by doing so, allowed the same in us ~ ... Continue

101 Things Every Musician Needs To Know In 2015

Dec 30, 2014 | 10 Comments

by Cari Cole


I cut my teeth in this business first by being a musician and artist, and second by being one of the top vocal coaches in the world for almost 3 decades now in New York City.

There’s one thing I know for sure. You can market ‘til you are blue in the face – hire ... Continue

Musicians: Your Music Is Bigger Than You

Dec 23, 2014

By Cari Cole


Life is precious. We all collectively share it, yet we are born and die alone. And so here we are bound by gravity to ride this beautiful planet Earth through our solar system together. What are we doing with our time here? As my songwriting hero and Minneapolis homey Dan Wilson says, “What are you going ... Continue

Singers-Songwriters: How to Rock Your Artist Self

Dec 16, 2014

by Cari Cole

Are you getting tired of wondering when your music is going to finally take off? When you’ll get to that place where you and everyone else knows it? Tired of explaining to everyone why you’re not famous yet (or simply successful, who cares about fame?)

I know it. I’m with you. But here’s ... Continue

Don’t Devalue Your Music With A Crappy Brand: Top 4 Musician Branding Trends

Dec 09, 2014

by Cari Cole


It’s one thing to become an artist and musician… you’ve got to put in your 10,000 hours or you’ll most likely hear crickets.

But it’s another thing to get your branding right. It’s the number one thing I see most talented artists fail at – unless they’ve got an A-List marketing team. The world has become visual. ... Continue

Success Has Nothing To Do With Talent

Sep 23, 2014

by Cari Cole



I know so many ridiculously talented artists who never make it. Who spend their whole lives hoping and praying but somehow manage to live on the outside of the music business. Some, intentionally.


They don’t want their art tampered with. Or they are just sensitive souls who don’t want to get washed up through the ... Continue

10 Musician Attitudes To Delete From Your Cellular Memory

Sep 10, 2014

by Cari Cole



What we think, and what we believe influences every cell in our body. Just ask Bruce Lipton, MD cutting edge neuroscientist who says that all of our cells respond to our thoughts (read his book Biology of Belief for most recent discoveries on this subject).

So here’s the thing, don’t even think twice. You are ... Continue

The New Meaning Of DIY For Independent Musicians

Jul 08, 2014 | 2 Comments

By Cari Cole

DIY is not really Do-It-Yourself anymore.


What it really means is this:


1. You run your own business.

You are not waiting for anyone else to come along to rescue you. You are hard at work every day building your foundational business systems, and marketing pieces. You know exactly what to do to build your ... Continue

10 Steps To Turn Your Music Into A Brand Worth Following

May 27, 2014 | 2 Comments

by Cari Cole


One of the key things I spoke about at Jo-Na Williams Create Your Own Industry Event last week in New York, is a subject that is seriously overlooked in today’s indie artist world. Everyone is shouting out about marketing and social media but no one is talking about the most important thing of all – your music and ... Continue

9 Ways To Make Your Music Exceptional

May 14, 2014 | 2 Comments

by Cari Cole




1. Be the Exception

The ease of making a record these days has led to a lot of mediocre music. Be the exception. Don’t settle. Make an Exceptional Record.


2. Work Harder Than Others

If you are willing to work while others are lounging or sleeping, you will one day be ahead of the rest. Faith comes ... Continue