Creating a Compelling Brand That Matches You and Your Music

May 09, 2017 | 1 Comment

by Cari Cole

Your brand is your music at first glance. You want it to look like your music sounds. Music is not age specific but branding is. Fans could care less how old you are, but they do care how good your music is. And when your brand is the first thing they see, it needs to match YOU and ... Continue


Finding the Story & Mythology Behind Your Music and Your Record

Mar 21, 2017

 

 

By Cari Cole

 

 

Story. Mythology. The contents of great books, movies, art and music. Story that breeds mythology. Mythology: The body of myths belonging to a culture. Myths are traditional stories about gods and heroes. They often account for the basic aspects of existence — explaining, for instance, how the Earth was created, why people have to die, or why ... Continue


Indie Musicians: Why It’s So Hard to Find Your Signature Sound

Mar 14, 2017

By Cari Cole

 

Seems like such an easy thing. Just be you. We hear it every day — but how? Especially when you’re struggling to become you (you haven’t had a lot of life lived yet), or you’re reinventing yourself from tough times, or from a period of time where the fountain of creativity just kind of stopped. Or maybe you’re ... Continue


Music Shop Talk: Exposing 3 Musician Shadow Sides, and How to Stop Self Sabotage

Dec 06, 2016 | 2 Comments

 

 

By Cari Cole

 

 

Just to be a musician is to fight the shadow. It’s a battle, first with yourself, and then to keep your artistry intact as you plunge into the music business, alongside the many odds stacked up against you. From your own roller coaster confidence, to standing up to those who don’t believe in you or think you’re indulging ... Continue


7 Secrets to a Successful Music Launch

Oct 25, 2016

 

 

 

By Cari Cole

 

It’s not enough to have good music. In order to get that music heard, you’ve got to be an expert at the “launch” – like it or not. The good news, is that artists don’t have to wait around for 1-2 years while they write and record a whole album of material before they can get out ... Continue


Crushing Common Musician Fears & Taking it All the Way to the Top

Oct 18, 2016

 

 

By Cari Cole

 

You know you’ve got something, or you wouldn’t be jumping through the hoops that you are on an hourly, daily, yearly basis, to get the job done. You watch artists on TV and listen to their streams on Spotify, and you know you’re just as capable, just as good, and that you could be there too.

Matter of ... Continue


5 Fatal Mistakes Musicians Must Stop Making

Oct 11, 2016 | 1 Comment

graphics for 2-3 weeks before your actual release. I can’t tell you how many artists I follow and I still don’t know when their releases are because they don’t shout out about them enough ahead of time. This builds anticipation, excitement, and gets people following you.
  • Plan each release out 2 months ahead. This gives you time to create graphics, social posts, blogs and themes around each release.
  • Release a single for 10-12 weeks. Yep. Indie artists need that kind of time to make a dent out there. And – you can always re-promote it again 6 months later. You have to think about how many people got exposed to it. Most indie artists have a reach somewhere between 1000 – 50,000. In the scope of the world’s 7.8 billion inhabitants those numbers are not barely a dent. Go at it again and stretch that reach even more. You’re worth it ;).
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    5.  Spending Hard Earned Cash on the Wrong Things

    Being a musicpreneur is in no way an easy feat. Matter of fact, it’s wracked with riddles and misinformation. There’s no school that really teaches this stuff. That said, it’s easy to spend cash in the wrong places, but why try to reinvent the wheel? There’s hundreds of thousands of artists all trying to do this. It’s wise to learn from those who have gone before and save yourself a few of the common missteps. Here’s a few of ‘em:

    1. Don’t spend money on a radio campaign unless you have a serious 3-6 month tour to support it. And even then, it might be a drop in the bucket results wise. Your money might be better spent on social media ads where you can target cities and specific followers.
    2. Don’t spend money on a publicist until you have a big win to shout out about. Two artists in my camp are on The Voice right now, Elia Esparza and Courtney Harrell. Now would be a good time for hiring a publicist. But they may not have the pocket change. But the way to maximize the expense, is to be sure you have a reach or a public win before you spend that kind of cash. To grow your fanbase and socials stick to social advertising and fan engagement to grow organically. Get good at tending to your tribe and engaging them before you reach out further!!

    Oh, and one really important, kinda critical thing:

     

    6. Surrounding Yourself With Negative People

    Like attracts like. Keep your circle small and smart – and positive. And if you really want to get ahead, surround yourself with people who are smarter than you.

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    Ready to follow the steps above and grow your music and fanbase organically, as well as maximize your efforts and expenditures? Sometimes knowing the right things to do in the right order makes all the difference. Join us for a 12 weeks of musicpreneurship. Work smarter, not harder and — see results!

     

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    Musicians: Set Yourself Free From the Chains of the Old Music Industry

    Oct 04, 2016

     

     

    By Cari Cole

     

    After decades of being enslaved to greedy music mogul profiteers, and getting ripped off by managers and unfair percentages that rape and pillage your bottom line, now for the first time ever, musicians have a chance to free themselves.

     

    But not if you still subscribe to the old rhetoric. Most days I still hear artists recapitulating the typical wagers, ... Continue


    15 Ways to Be a Badass Musicpreneur and Stand Out Among the Sea of Submissions

    Sep 27, 2016 | 6 Comments

     

     

    By Cari Cole

     

    The music biz is a tough nut to crack. Period. It’s tougher than being a real estate agent, working for a company, or even than being a regular entrepreneur.

     

    Because:

    1. It takes a long time to develop and become a viable contender.

    2. You don’t make money up front or at the get-go like most businesses.

    3. There is no school ... Continue


    Why Songwriting and Record Making Should Not Be A Solo Journey

    Sep 20, 2016

    By Cari Cole

     

     

    DIY has been a good thing for the music industry. It has allowed artists to release their own music and get out there direct to fans. But there is a huge downside. And that is, that the material going out is half baked and not worked on enough to get to great. There is a sea of independent ... Continue