Creating a Compelling Brand That Matches You and Your Music

May 09, 2017 | 1 Comment

by Cari Cole

Your brand is your music at first glance. You want it to look like your music sounds. Music is not age specific but branding is. Fans could care less how old you are, but they do care how good your music is. And when your brand is the first thing they see, it needs to match YOU and ... Continue


The Metamorphosis of a Modern Musician, Part I

Mar 28, 2017 | 4 Comments

 

 

By Cari Cole

 

 

Metamorphosis. Also called transformation. A change in the form and often habits of an animal during normal development after the embryonic stage. Metamorphosis includes, in insects, the transformation of a maggot into an adult fly and a caterpillar into a butterfly and, in amphibians, the changing of a tadpole into a frog. In a human, the changing ... Continue


Finding the Story & Mythology Behind Your Music and Your Record

Mar 21, 2017

 

 

By Cari Cole

 

 

Story. Mythology. The contents of great books, movies, art and music. Story that breeds mythology. Mythology: The body of myths belonging to a culture. Myths are traditional stories about gods and heroes. They often account for the basic aspects of existence — explaining, for instance, how the Earth was created, why people have to die, or why ... Continue


Indie Musicians: Why It’s So Hard to Find Your Signature Sound

Mar 14, 2017

By Cari Cole

 

Seems like such an easy thing. Just be you. We hear it every day — but how? Especially when you’re struggling to become you (you haven’t had a lot of life lived yet), or you’re reinventing yourself from tough times, or from a period of time where the fountain of creativity just kind of stopped. Or maybe you’re ... Continue


Music Shop Talk: Great Things Take Time

Feb 28, 2017

 

 

By Cari Cole

 

I once interviewed Diane Birch (one of my beloved students) after the release of her album Bible Belt when she suddenly shot up into the public eye. It was amazing to watch it happen. We started working together during the recording of Bible Belt and when you’re making a record you just don’t know how it’s going ... Continue


Music Shop Talk: Exposing 3 Musician Shadow Sides, and How to Stop Self Sabotage

Dec 06, 2016 | 2 Comments

 

 

By Cari Cole

 

 

Just to be a musician is to fight the shadow. It’s a battle, first with yourself, and then to keep your artistry intact as you plunge into the music business, alongside the many odds stacked up against you. From your own roller coaster confidence, to standing up to those who don’t believe in you or think you’re indulging ... Continue


7 Secrets to Grammy Winning Vocals on Your Next Record

Nov 08, 2016

 

 

By Cari Cole

 

Yes, your songs are number one. But so is your voice. Matter of fact, your voice can make a halfway decent song totally come alive, or not. But one thing is absolutely, without a doubt, true. Your voice sells the song. It is the star of the track. And it not only has to be good, it has ... Continue


7 Secrets to a Successful Music Launch

Oct 25, 2016

 

 

 

By Cari Cole

 

It’s not enough to have good music. In order to get that music heard, you’ve got to be an expert at the “launch” – like it or not. The good news, is that artists don’t have to wait around for 1-2 years while they write and record a whole album of material before they can get out ... Continue