10 Steps to Grow Your Music Business Strategy Right Now

Jun 20, 2017

By Cari Cole

Within every music artist is a path to prosperity, success and achievement. But will it be realized? One third of the equation is staying power, one third is having the foresight and decision making savvy to get there and one third is knowing where you and your music fit and carving a strategy for that (and ignoring ... Continue

Creating a Compelling Brand That Matches You and Your Music

May 09, 2017 | 3 Comments

by Cari Cole

Your brand is your music at first glance. You want it to look like your music sounds. Music is not age specific but branding is. Fans could care less how old you are, but they do care how good your music is. And when your brand is the first thing they see, it needs to match YOU and ... Continue

The Metamorphosis of a Modern Musician, Part I

Mar 28, 2017 | 4 Comments



By Cari Cole



Metamorphosis. Also called transformation. A change in the form and often habits of an animal during normal development after the embryonic stage. Metamorphosis includes, in insects, the transformation of a maggot into an adult fly and a caterpillar into a butterfly and, in amphibians, the changing of a tadpole into a frog. In a human, the changing ... Continue

Finding the Story & Mythology Behind Your Music and Your Record

Mar 21, 2017



By Cari Cole



Story. Mythology. The contents of great books, movies, art and music. Story that breeds mythology. Mythology: The body of myths belonging to a culture. Myths are traditional stories about gods and heroes. They often account for the basic aspects of existence — explaining, for instance, how the Earth was created, why people have to die, or why ... Continue

Indie Musicians: Why It’s So Hard to Find Your Signature Sound

Mar 14, 2017

By Cari Cole


Seems like such an easy thing. Just be you. We hear it every day — but how? Especially when you’re struggling to become you (you haven’t had a lot of life lived yet), or you’re reinventing yourself from tough times, or from a period of time where the fountain of creativity just kind of stopped. Or maybe you’re ... Continue

Music Shop Talk: Great Things Take Time

Feb 28, 2017



By Cari Cole


I once interviewed Diane Birch (one of my beloved students) after the release of her album Bible Belt when she suddenly shot up into the public eye. It was amazing to watch it happen. We started working together during the recording of Bible Belt and when you’re making a record you just don’t know how it’s going ... Continue

Music Shop Talk: Exposing 3 Musician Shadow Sides, and How to Stop Self Sabotage

Dec 06, 2016 | 2 Comments



By Cari Cole



Just to be a musician is to fight the shadow. It’s a battle, first with yourself, and then to keep your artistry intact as you plunge into the music business, alongside the many odds stacked up against you. From your own roller coaster confidence, to standing up to those who don’t believe in you or think you’re indulging ... Continue