10 Steps to Grow Your Music Business Strategy Right Now

Jun 20, 2017

By Cari Cole

Within every music artist is a path to prosperity, success and achievement. But will it be realized? One third of the equation is staying power, one third is having the foresight and decision making savvy to get there and one third is knowing where you and your music fit and carving a strategy for that (and ignoring ... Continue

The Metamorphosis of the Modern Musician, Part II

Apr 04, 2017 | 2 Comments

I need to stop being so shy and waiting for people to tell me what to do,” Rainsford says. “If I’m waiting on someone else, nothing will ever happen. I have to do this for myself.”

It’s in your hands baby. Ready for revolution? Check.




Once you’re re-evolving, your on the road to reinvention. If you go back and revisit your favorite musicians first records, and follow them through their subsequent records to right now, you can see the evolution, and if you look closer, the details of that evolution that might not be evident at first glance. Study it. Powerful medicine for your own reinvention. Where you are on that evolution-reinvention timeline will not be so evident until you move through it, but nonetheless you are on an inevitable course. Whether your course leads your ship out to sea, toward land or takes a detour is irrelevant to the course – it all is the course. Keep in mind that detours are an important part of the journey.

But this should help.

Rob Tannenbaum (a prior Alum of ours turned music journalist) writes in the NY Times:

“Josh Tillman had recorded eight albums under the name J. Tillman when he had an epiphany, prompted by his first (but not last) experience with a hallucinogenic drug: He should change his name as a way of rebooting his career. He was unsatisfied with the somber, sedentary folk songs he’d been making — “sad bastard music,” he called it — and wanted to spring free his sense of humor, absurdity and playfulness. Mr. Tillman, who had also played drums in the indie-rock band Fleet Foxes for four years, was readying the release of his 2012 album “Fear Fun.” A friend asked about the moniker, and Mr. Tillman unveiled it: Father John Misty.”

Coming from a past peppered with religion, but snubbing it all the same, Father John Misty’s new lease on music, his new record and his reinvention are serving him and his fans better than ever before.

Don’t be afraid of reinvention. Rather, seek it out.

As I said in the closing of Part I, but slightly differently here…

The time for great music is on the rise again. And you can be on the cusp of it. Do everything you can to rise up to meet it.

Get ready for your metamorphosis. Tune your inner channel to your inner truth. Radiate it like a cosmic sun as brightly and as brilliantly as you can.

Stay tuned for my next blog of The Metamorphosis of a Modern Musician, Part III…

I am you. You are me. We are the future — right here — right now. Let’s do this.


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Want to Make Your Fans Obsessed With Your Music?

Jan 31, 2017 | 2 Comments



By Cari Cole



You’ve been trying to grow your following for a while now, and despite being on every platform known to man (Facebook. Instagram. Twitter. YouTube. Periscope. Snapchat—and the list goes on), you can’t seem to make any significant headway.

Not to mention, no one like a manager or serious booking agent has taken any interest either.

It must ... Continue

6 Steps to Vocal Freedom in 6 Months

Nov 29, 2016 | 2 Comments


By Cari Cole


When Lady Gaga was training for her Oscar performance early in 2016, she decided she wanted to make a serious impression. She was, after all, singing the “Sound of Music” — I mean who covers Julie Andrews in front of millions of people at one of the entertainment industry’s biggest events of the year? But she was super ... Continue

7 Secrets to Grammy Winning Vocals on Your Next Record

Nov 08, 2016



By Cari Cole


Yes, your songs are number one. But so is your voice. Matter of fact, your voice can make a halfway decent song totally come alive, or not. But one thing is absolutely, without a doubt, true. Your voice sells the song. It is the star of the track. And it not only has to be good, it has ... Continue

7 Secrets to a Successful Music Launch

Oct 25, 2016




By Cari Cole


It’s not enough to have good music. In order to get that music heard, you’ve got to be an expert at the “launch” – like it or not. The good news, is that artists don’t have to wait around for 1-2 years while they write and record a whole album of material before they can get out ... Continue

Crushing Common Musician Fears & Taking it All the Way to the Top

Oct 18, 2016



By Cari Cole


You know you’ve got something, or you wouldn’t be jumping through the hoops that you are on an hourly, daily, yearly basis, to get the job done. You watch artists on TV and listen to their streams on Spotify, and you know you’re just as capable, just as good, and that you could be there too.

Matter of ... Continue

5 Fatal Mistakes Musicians Must Stop Making

Oct 11, 2016 | 1 Comment

graphics for 2-3 weeks before your actual release. I can’t tell you how many artists I follow and I still don’t know when their releases are because they don’t shout out about them enough ahead of time. This builds anticipation, excitement, and gets people following you.
  • Plan each release out 2 months ahead. This gives you time to create graphics, social posts, blogs and themes around each release.
  • Release a single for 10-12 weeks. Yep. Indie artists need that kind of time to make a dent out there. And – you can always re-promote it again 6 months later. You have to think about how many people got exposed to it. Most indie artists have a reach somewhere between 1000 – 50,000. In the scope of the world’s 7.8 billion inhabitants those numbers are not barely a dent. Go at it again and stretch that reach even more. You’re worth it ;).

    5.  Spending Hard Earned Cash on the Wrong Things

    Being a musicpreneur is in no way an easy feat. Matter of fact, it’s wracked with riddles and misinformation. There’s no school that really teaches this stuff. That said, it’s easy to spend cash in the wrong places, but why try to reinvent the wheel? There’s hundreds of thousands of artists all trying to do this. It’s wise to learn from those who have gone before and save yourself a few of the common missteps. Here’s a few of ‘em:

    1. Don’t spend money on a radio campaign unless you have a serious 3-6 month tour to support it. And even then, it might be a drop in the bucket results wise. Your money might be better spent on social media ads where you can target cities and specific followers.
    2. Don’t spend money on a publicist until you have a big win to shout out about. Two artists in my camp are on The Voice right now, Elia Esparza and Courtney Harrell. Now would be a good time for hiring a publicist. But they may not have the pocket change. But the way to maximize the expense, is to be sure you have a reach or a public win before you spend that kind of cash. To grow your fanbase and socials stick to social advertising and fan engagement to grow organically. Get good at tending to your tribe and engaging them before you reach out further!!

    Oh, and one really important, kinda critical thing:


    6. Surrounding Yourself With Negative People

    Like attracts like. Keep your circle small and smart – and positive. And if you really want to get ahead, surround yourself with people who are smarter than you.



    Ready to follow the steps above and grow your music and fanbase organically, as well as maximize your efforts and expenditures? Sometimes knowing the right things to do in the right order makes all the difference. Join us for a 12 weeks of musicpreneurship. Work smarter, not harder and — see results!



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