Releasing Your Record: It’s More Than Sales

by Cari Cole

 

 

There’s been a question in the air for a while now about whether the record is really dying out – if you need one at all anymore? But regardless of whether that thinking is coming from declining record sales or from artists releasing more singles into the marketplace, the fact is you still need one.

Here’s what happens when you don’t (have a record that is)…

Nothing.

Not really.

You can’t make a career out of a few singles strung together…

No matter how great your music is, how many fans you have, or how many singles or You Tube videos you release, we are still a “record” centric culture. We like to listen to a “body of work” from our favorite artists. And regardless of a decline in record sales, a record still fuels your tour and merch and brand – all of it.

But you also need it for your artistic “process.” Putting together a record is a gelling of a “period” in your life, a collection of material that helps you create a cohesive sound. It helps you tell your story and solidify your brand. It guides your marketing. Marketing campaigns still run around releases and thankfully so, because they give you the opportunity to tell your story, deliver a chapter in your life as an artist, connect with your fans and create real substance for your brand.

For some artists – especially newbies, records are getting shorter. An EP (Extended Play) of 5-6 songs gets you out of the gate today. Plus, with an EP you can tour for up to 18 months and get people ready for the next thing, while building your fanbase and followers at half the cost of a full record.

And let’s not forget, you want an “exceptional” record that “goes the distance” for you. What does that mean? It means a super well recorded, crafted, tweaked, mixed and mastered, broadcast quality record of your best ever ever ever songs. Not a “I-recorded-produced-mixed-and-mastered-it-all-myself-in-2-days” kind of record. And that doesn’t mean a “live” record, but a studio record.

I think this conversation and process is so important, and too many artists don’t have the critical feedback they need to push them to greater heights. My team and I have been working hard behind the scenes to help artists solve this dilemma through our Your Exceptional Record Program.

Share your stories about your concerns or dilemmas and challenges of recording your record in the comments below!

 

yer-blog-banner

Share this post

Categories

Hi, I’m Cari Cole.

You’ve got talent, but you want to become great at it. You’re in the right place! My mission is to help you refine your unique artist vision to bring to the world.

About Cari Cole

Cari Cole is the CEO / Founder of caricole.com and CCVM: Label Without Walls. She is a Holistic Vocal Coach, Artist Development Expert, A&R Director, and Songwriter based in New York City helping artists for the past 38 years. She is a mentor for Women in Music and The Association of Independent Music Publishers.

Her latest venture, CCVM a label services company, provides artists with a seamless path from creation to completion. After 30+ years of observing the overwhelm and challenges that artists face, Cari pulled together the best top creative professionals and designed a new approach to supporting our artists.

Disclaimer:
The information provided on Cari Cole's website is informational only and should not be used for diagnosing or treating a health problem or disease. Those seeking personal medical advice should consult with a licensed physician. Always seek the advice of your doctor or other qualified health provider regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have read on Cari Cole's website. If you think you may have a medical emergency, call 911 or go to the nearest emergency room immediately.

Worried About Losing Your
Voice During a Performance?

In a few minutes you'll learn:

  • Where your voice rates on the vocal health scale
  • How to realign your voice and regain vocal health
  • How to stay healthy and vocally fit throughout your career

Get Your Free Vocal Health Quiz

A Gift from Holistic Vocal Coach, Cari Cole.

Assess your vocal health + get my proven techniques and holistic remedies to support your vocal health.

INSTANT ACCESS

FREE DAY TRIAL

FREE DAY TRIAL

... I’ll show you how to manifest your music and get on track to the career of your dreams.

Kickstart your craft + career with FREE access to my Step Up to the Spotlight Artist Development Program

30 Videos      30+ Worksheets      52 Week Artist Plan

INSTANT ACCESS

FREE DAY TRIAL

FREE DAY TRIAL

... I’ll show you how to manifest your music and get on track to the career of your dreams.

Kickstart your craft + career with FREE access to my Step Up to the Spotlight Artist Development Program

30 Videos      30+ Worksheets      52 Week Artist Plan

Announcing a brand new experience...

Cari Signature_White

Presents:

VOCAL PERFORMANCE CIRCLE

8 weeks to your best performance, ever.

Ease. Execution. Excellence.

Cari Cole Vocal Coach Signature

free vocal workshop

The Power of the
Singing Voice

Thursday, May 4th at 2:30pm ET
*Limited seats available

Held LIVE on

Untitled design (3)

WORLD VOICE DAY

SAVe up to

50% OFF

ENDS APRIL 17!

Love yourself with a special gift...

VALENTINE’S DAY

SAVE UP TO

30% Off

ENDS FEBRUARY 15!

CCVM
Monthly Musician

MEMBERSHIP

CCVM

VOCAL
EXERCISES

CCVM

PROGRAMS

with Cari Cole

CCVM

PRIVATE
SESSIONS

with Cari Cole

Cari Cole Vocal Coach Signature
Cari Signature_White

Black Friday

SAVE UP TO

50% OFF

ENDS NOVEMBER 28!

CCVM
Monthly Musician

MEMBERSHIP

CCVM

VOCAL
EXERCISES

CCVM

PROGRAMS

with Cari Cole

CCVM

PRIVATE
SESSIONS

with Cari Cole

Back by popular demand!

Cari Cole Presents:

VOCAL FREEDOM CIRCLE

20 minutes a day.
3 months.
Your best voice ever.

*Program starts February 7 - April 10, 2024

By continuing to use the site, you agree to the use of cookies in accordance with our Privacy Policy and Terms & Conditions