Your music isn’t just a hobby. It’s a calling.

Answer it.

Claim Your Craft + Become the Artist of Your Life in Just 6 Weeks.

You aren’t

You’re just scared. And that’s ok.

Claim your craft.

Whether you’re a folksy singer/songwriter with your heart on your sleeve, a heavy metal bandleader imagining bringing the house down with your signature guitar licks, or a hip-hop future music mogul with beats to spare and a killer fashion sense, the secret to making it as an artist is claiming your craft.

Sure, you’ve got some songs. You’ve got dreams about where you think you might go and a few people who really believe in you. You’ve researched all you could about social media and started promoting yourself –

but there’s just one problem – and it’s not your fault – You’re not ready yet.

It’s easier than ever to put out a record today – but it’s still just as difficult to make a truly exceptional record. The kind every artist needs to break through.

In today’s music business, you can’t wait to be discovered. You must discover yourself. This means taking control of your craft, your brand, your plan, and your mindset before you start on the road to making music a real career. Too many artists are out there on their own today, making decisions and releasing material before they’re ready. You end up spinning your wheels – not because you don’t have the talent – but because you don’t have a strong enough foundation.

Being an artist is scary stuff. There’s no support, no right answers, and no guarantees. So it’s no wonder that you feel lost, overwhelmed, unsure, and like you’ll never break through the noise. But there is a way.


Feeling confident in your voice, songs & stagecraft and never having to introduce yourself with an excuse or apology.

Developing an image that stands out from the crowd and feels true to who you really are.

Having a step-by-step plan of what needs to happen in each stage of your career so that all your bases are covered when fans & industry start paying attention to you.(Plus a 52-week, full-year map of exactly what to do each week to stay on track!)

Finding your lane as an artist so you know exactly what opportunities to pursue and what to say no to.

Transforming from amateur to professional and make a living off your music.

Whether you’re releasing your first record or your fifth, getting your new website together or amping up your social media, and whether you’ve toured for years or are just about to start playing regular shows

The secret to your success as an artist lies in your craft.

Learn what it takes to be purposeful in your career every single day and finally become the undeniable artist with the confidence and brand to go the distance.

Step Up to the Spotlight is an in-depth, life-changing crash course on laying down the foundational support to make it as an independent artist in today’s music industry. In fact, it’s the only course of it’s kind. From craft, to mindset, to branding, this program will take you step by step through what it really takes to be an artist with the skill, image, and vision to stand out from the crowd and build a tribe of followers. But what makes this program different is that it doesn’t just teach you how to replicate someone else’s success. Step Up to the Spotlight teaches you how to step into your own spotlight, so you can stay true to yourself and become the artist of your life.

SU Circle

Step Up With the

Step Up to the Spotlight Virtual Bootcamp

A 6 Week Artist Kickstart Development Program

Brought to you by Cari Cole

You are purchasing the Self-study version. Purchase now, get immediate access and VIP Lifetime Access to future runs of the program with the group.

(A 3 Pay Payment Plan is Available)

WANT MORE? Dig into all the details of this 6 week Artist Development Program by clicking on the PDFs below!

Course Materials

1 StepUp-Craft

Module 1: CRAFT. Step Up Your Daily Habits & Practices of Successful Artists

No matter what your genre or marketing skills, the secret to your success as an artist lies in your craft. Daily habits and practices are what make the musician master of their instrument whether it’s your voice, or your guitar or your diggeridoo! And if discipline is not your strong suit (or you’re looking for a bootcamp to up your skills)  – this is it!

Here’s what you’ll learn:

  • My personal step-by-step plan for how to build an effective daily practice and improve your voice or musician skills!
  • How to make a huge difference in your vocal range, pitch, tone and endurance right away with my Singers Gift Warmups (you get for free in this module)! And while you’re at it, improve vocal problems, hit better high notes and say goodbye to tension forever!
  • Learn the real difference between good and great. Great artists are nurtured and developed, there’s a behind the scenes process to it.  Learn the step by step process of how to dive fully into your artistry and become an artist / musician /songwriter that turns heads!
  • My very own Daily Regimen and Resource Library to keep your voice and body healthy and vital for performance with all of my natural remedies and favorite products.
  • PLUS, each module comes with its own Momentum Builder Took Kit with downloadable worksheets, resources and tools.

2 StepUp-Confidence

Module 2: : CONFIDENCE. Step Up Your Confidence – Mindsets & Methods

If you’re like any artist I work with you struggle with your confidence. You wrestle with it every day. Just like Adele who said on 60 minutes that she struggles with performance nerves, most great artists do.  Whether you are at the beginning or at the top, you get nervous because you care. It’s a part of being great at what you do. But getting your nerves and your mindset under control are a critical component of your success.

Here’s what you’ll learn:

  • My personal step-by-step plan for how to build real and lasting confidence from the inside out.
  • Including how to deal with stage-fright and how to build an unstoppable presence on stage and get comfortable in your own skin.
  • The Major 3 Components all Stars have and how to get them.
  • PLUS, each module comes with its own Momentum Builder Took Kit with downloadable worksheets, resources and tools.

3 StepUp-Core

Module 3: Step Up Your Brand – Identify Your Unique Strengths + Bonus Q&A Recording 

Every artist has exactly what they need to become a star – it just learning to leverage what you have. Stars learn to feature their strengths and downplay their weaknesses – that’s what makes them stars. And they have a whole team of people helping them do that. But over the years I have watched it happened and learned all the insider tricks and trade secrets for how they do that and I’m going to teach that to you.

Here’s what you’ll learn:

  • How to I.D. your Signature in your Music & Brand and why that’s so important.
  • How to create Signature Look and Persona that is unstoppable and undeniably compelling (and authentic to YOU!)
  • 10 Ways to Immediately Step Up your Image & Brand – authentically and powerfully! The keys to building a real career in music.
  • PLUS, each module comes with its own Momentum Builder Took Kit with downloadable worksheets, resources and tools.

4 StepUp-Calculate

Module 4: Step Up Your Game Plan – You are the CEO of YOU, Inc.

The single most common mistake I see across the board is waiting to be discovered. Unfortunately waiting for the “big break” makes artists WAIT! The trick is to realize that success comes from their own efforts, it is not “outside of themselves” or “reliant upon others”. The music industry has changed and you have to change with it. The BIG secret is that you have more power than you think when you know how to build your career and your platform the right way. Having a plan is the key to success in this new paradigm of “direct-connect” from artist direct to fan.

Here’s what you’ll learn:

  • How to build a Plan that actually does something instead of sit there.
  • The Steps to Stardom Blueprint. Learn the path & System used by actual stars to create a successful career in music (your OWN way!)
  • Design a Gameplan that’s right for you and YOUR music.
  • How to build a team that supports you and your music!
  • PLUS, each module comes with its own Momentum Builder Took Kit with downloadable worksheets, resources and tools.

5 StepUp-Climb

Module 5: Step Up Your Year – Cari’s 52 Week Artist Development Plan

Please do not make the same mistake that almost every artist makes (and it doesn’t matter if you’re new at this or you’ve been out there awhile.) DO NOT try to have a career in music WITHOUT A PLAN! In fact, if you have music out in the marketplace, don’t go ONE STEP FURTHER without doing this module! This will save you countless hours and effort spent in the wrong direction! There is a path and this module teaches it to you!
Cari’s 52 week Artist Development Plan walks artists step-by-step through the process of putting your music together (being sure you have the right material is KEY); finding the right producer that takes you to a pro level; and the right A & R guidance to create a massive shift in your presence and the state of your career.

Here’s what you’ll learn:

  • Why you need a Plan and how to build one that suits you and your music!
  • My own simple secrets for creating real momentum no matter where you are in your career.
  • The #1 secret for to build industry connections that actually help your career.
  • PLUS, each module comes with its own Momentum Builder Took Kit with downloadable worksheets, resources and tools.

6 StepUp-Command

Module 6: Step Up Your Truth – Finding Your True North: How to Become the Artist Of Your Life and Realize Your Full Potential.

Do you secretly wonder if you are on your right path as an artist? Do you secretly wish you had someone who could see you better than you can see yourself and help you become better than you think you could be? A mentor who has your best interests and artistry at heart? Becoming an artist that merits praise from your peers and fans is what it’s all about. Learn the insides of what makes a great artist from the ground up, and how to reinvent yourself after a hiatus, or after failed attempts. This step alone can save countless years and efforts spent swimming upstream.

Here’s what you’ll learn:

  • My exact step-by-step formula for building real artistry – the kind that wins Grammy’s (or stands up to your own indie cred!)
  • Simple pre-qualifying secrets to help you eliminate dead-ends in advance (before you spend lots of time and energy going down the wrong roads.
  • The Four Pillars of Clarity to give you instant vision in your career, including the keys to your Internal Guidance System that will never fail you no matter what!
  • PLUS, each module comes with its own Momentum Builder Took Kit with downloadable worksheets, resources and tools to apply immediately!

You Also Get:

Step Up Daily Juice / Daily Fuel for Your Muse – Daily emails of motivation, musical mojo + inspiration in your inbox every day!



The exclusive Singer’s Gift Vocal Warm Ups I use with all my stars – a 45 minutes audio warm up and Mini E-Book (a $97 value if purchased separately).



The Ultimate Performer Tools + Techniques Guidebook: A 25-page guidebook that teaches the tools, techniques, and secrets of performing used by Grammy winners and legendary rockstars. Includes The Ultimate Performance Routine – a regimen (including diet) for the day of performing; Cari’s Three Day Rule which tells you exactly what to do and stay away from in the days prior to performance; and Ultimate Nutrition Tips and Product Recommendations (all organic, natural products that are Cari’s top picks!)



As a Step Upper you get VIP Lifetime Access to any future runs of Step Up with updates, group calls and access to the Step Up Community!


Step Up To the Spotlight will Give You the Tools You Need To:

What Artists Are Saying:

Gregory Douglass, Singer/Songwriter

“Cari Cole’s Step Up To The Spotlight program is as vital of a foundational course for emerging artist’s as it is a career recalibration opportunity for seasoned musicians. I’ve been a full-time, independent performing songwriter for over a decade now, and there’s indispensable information in this program that I wish I had known when I was starting out. The aspects of mindset alone are worth the price of the course. Step Up allows me to work from home at my own pace while still benefiting from the nurturing support system of Cari and her exceptional team. This course is a must for any artist, musician, or representative who takes their career seriously in today’s ever-changing music industry.”

Andi Starr, Singer/Songwriter, Recording Artist

“Cari Cole’s ‘Step-Up’ program has literally transformed me. Before I began this program, I had never had the vocal and business knowledge I needed to be the best singer-songwriter I could be. Now, with implementing Cari’s daily vocal warm-ups and visualization into my everyday calendar, including a whole new outlook on branding and planning and stepping up my game plan, my singing/songwriting path is leading me to brand new worlds. I am humbled at what I didn’t know, challenged to grow my vocals and business, and excited to know that “It’s You Who Discovers You”! Thank you Cari Cole for rocking and changing my world. I will definitely be back for more…”

WANT MORE? Dig into all the details of this 6 week Artist Development Program by clicking on the PDFs below!

SU Circle

Step Up With the

Step Up to the Spotlight Virtual Bootcamp

A 6 Week Artist Kickstart Development Program

Brought to you by Cari Cole


You are purchasing the Self-study version. Purchase now, get immediate access and VIP Lifetime Access to future runs of the program with the group.


(A 3 Pay Payment Plan is Available)

WANT MORE? Dig into all the details of this 6 week Artist Development Program by clicking on the PDFs below!

Bottom Line: The power is in your hands. No one is going to do the work for you. Take control of your craft + career by choosing yourself.

My Own Personal Money Back Guarantee

Here’s how it works:

guarantee1I live what I teach. And this program MUST be life-changing and career-changing for you. Otherwise we’re not serving each other and changing the world are we?

Join the program. When it starts, try it for 14 days. Get everything you can. If you still don’t think I’m delivering massive value, high-level authentic success-bringing information – then you get a full refund, keep the downloaded materials from the 2 modules – and I’ll still love you, anyway.

However, I have to be honest; I do not want people in this course if you are on the fence about it. This is for artists who are truly inspired to making a change – an improvement in how things are. So as long as you are committed to making a difference, one that will change your life and career, then hop on board. But we do know that things come up, so just in case, we will offer a full refund within 14 days of the program start. No questions asked.

That’s how it works. It’s the way we run our businesses in an abundant world. So, dude, you have NOTHING to lose (well except for being a slave to your day job, or a victim to your career by not making a living. But hey, maybe you enjoy that!)

So, test drive this program for 14 days ~ with full access to the first 2 modules plus all the bonus materials that go with them including Cari’s Singer’s Gift Vocal Warm-Ups (a 40 minute mp3 product with e-book). If you’re not satisfied after 14 days, just contact our customer service department for a full refund.

If you have more questions check out our FAQ section below.

Still have questions? Don’t hesitate to contact our team at or pick up the phone and talk to us direct at 212-532-0828. We’re here to help.

What MORE Artists Are Saying

Diane Birch

“Working with Cari has been, and continues to be an incredible experience for me. She has an amazing gift for understanding the many facets from the technical to the mental, emotional and physical aspects. She really helps you understand what you are doing and how it all works!”

Katey Laurel

“I wanted to thank you for all the positive outcomes from your Step Up To The Spotlight program! I had two huge take-aways…one was finding my “true north” and focusing completely on that sound and message as an artist – I was waffling between two worlds for the past couple of years and this advice alone will save me YEARS and lots of money spent developing the wrong brand for me! The other was learning how to make social media (especially Twitter) work for me and create an individualized artist platform to interact with my listeners. I work with your vocal warmups multiple times per week and ALWAYS use them before shows, and I have seen the results of 9 months of dedicated practice paying off on the stage and in the studio. Thanks Cari for transforming my artist career!”

Dan Orlando

“I’ve been fortunate enough to work with Cari Cole in a number of different capacities, but my role as her student has by far been the most rewarding. Like any great mentor, Cari consistently challenges me to go deeper into my craft, whether it be as a writer, performer or entrepreneur. She offers an unvarnished perspective designed to bring out the very best version of the artist in all of us, and delivers it in a way that makes you feel loved and believed in. Cari’s systems provide as unique an opportunity for artistic and personal growth as I’ve ever encountered. So much so that when I look back on the last three years leading up the release of my debut record, I consider this relationship to be the single biggest turning point of my career, and feel more prepared than ever to step into my artistic space.”

Tamar Haviv

“Cari Cole took my album seriously, possibly more so than I had been doing. Upon first hearing my record in the pre-mixing stage), she saw its strengths & encouraged me to treat it as if it would be played along side some of my favorite records. This meant, going all out on every level – giving attention & care to every last detail. Her perspective, guidance & wisdom was exceptional & furthermore the feedback that I have been receiving from the Industry, in since gaining an Exclusive License Company & having my songs placed in both Film & National Ad Campaigns, has proved it does stand equally alongside other successful artists today. All of the hardwork & Cari’s guidance brought the record to that level. I feel extremely grateful to have her as my mentor.”


“Cari took my head out of the clouds and helped me create, real, tangible, attainable goals. When I started working with her last year, I was overwhelmed with so many questions about how I should be focusing my energy. With Cari’s guidance and all the information she packed into her program, she really helped me figure out how to stay organized and build a team so I could focus on what I do best – making music. She took the time to work with me on a personal level, and broke things down into bite-sized pieces so I could easily see what needed to be done and how. Her positive outlook and holistic approach really resonated with me and set her a world apart. Since working with her I’ve had my first label release, booked my first big commercial job and am now working on a full-length album with amazing producers. The advice she has shared with me has been invaluable and I will draw on it for the balance of my career. I highly recommend working with Cari if you want any guidance in the music industry and I am so glad I found her!”

Meredith Blis, Singer-Songwriter, Recording Artist/Songwriter

“Dear Cari: I just wanted to take minute and say a Sincere Thank You to you. Thank You for your support, for sharing so much information and helping me to grow as an artist. Working with you on Step Up and as a coach has truly been revolutionary in my evolution as an artist. I feel very blessed to have you on my ‘team’ :)”

Atoosa Grey, Singer-Songwriter, Recording Artist

“Working with Cari in the ‘Step Up’ Program was an inspiring and rewarding experience for me. Cari is very caring, and committed to helping artists in addition to being super talented and experienced. I use her vocal warm-ups daily now. As an early enrollee of Step Up I was lucky enough to win one of Cari’s Fame Finder Sessions where we spent an hour looking my music, website and online presence. Cari really took the time to listen and find the unique thread in my songs, and then guided me to follow that voice. Overall the program motivated me to focus and dive into my craft fully for six weeks and beyond. Thank you Cari for being an amazing teacher and incredible source of support.”

Ottrina Bond, Singer-Songerwriter

“The Step Up to the Spotlight program came at a real turning point in my music career. I already had a voice coach with whom I am working who would often remind me of the need for a marketing strategy but like many artists, I wasn’t really interested in this aspect. I only wanted to focus on my music and the whole idea of ‘selling’ myself was not only overwhelming, but just downright frightening. Honestly, I’m not one for seminars so when my sister introduced me to the program, I thought it was another one of ‘those overpriced seminars’ that leave you with little to no new information. However the information that Cari shared in just the free conference call was so amazing, I considered it to be the first indication that this program was different. I feel that any life change begins first with the mind, which is why I am so glad I was a part of the program. I learned so much invaluable information that was key to my growth as an artist. It affirmed me in the things I was doing right, and showed me how to improve the others. The attitude, tips, and habits are now a part of my everyday life as an artist. This new information was not only a springboard for my artistic growth but also for marketing myself, something that I now enjoy but loathed in the beginning. You can have great talent as an artist, but with no plan your dream will only be a dream. Cari Cole’s Step Up program will help you make a plan to reach your goals and make your dream a reality”

David Sabella-Mills, President of The New York Singing Teachers Association

“I’ve worked with Cari as she served on the Board of Directors for the New York Singing Teachers Association, of which I am President. Her talent, knowledge and generosity are boundless. She is truly a pioneer and leader in her industry. Her reach as a singer, teacher and industry professional is profound and she has affected a great shift.”

Kalen Lister

“Cari Cole is the consummate teacher, creative artist and the ultimate music coach. I feel fortunate to have found her and my craft, artistry and profession have improved greatly. Her insight into the mania of being an artist and the climate of reality make her singularly apt at dealing with and constructively helping music artists. She has developed a phenomenal training program is quite literally foolproof. I highly recommend that anyone who is serious about becoming the greatest artist they can be, utilize her wealth of knowledge.”

Kiriaki Bozas

“Working with Cari has been one of the best investments I ever made in myself and my music. I have learned so many valuable lessons about how to use my voice as well as how to move forward in the music industry. Cair has an amazing talent as a teacher and mentor – helping artists to understand the teasks before them and achieve their dreams. Cair combines art with technique and creativity with business, simultaneously demystifying the process, She is an inspiration to women in this industry.”

Cindy Warden, Former Director of A + R / Major Label

“When it comes to coaches, Cari Cole is without a doubt the best in the business. Not only is she a master, she has an uncanny intuitive talent when it comes to seeing into the heart of every artist she works with and bringing out the unique essence that makes them special. On top of that she is one of the most genuine women I’ve ever met in the business – and I believe it’s a combination of her amazing knowledge and who she is as a person that makes her students so extraordinary. Seriously, whether you are just beginning your career or are a seasoned record artist, Cari will take you to the next level (and then some). She is hands down one of the greatest gifts to the music industry today.”


Here are some of the questions we frequently get asked about the Step Up Program. Step Up isn’t right for everyone so we want to help you make the right decision for you.

“Who is this program for?”

Step Up to the Spotlight is a perfect fit for emerging or independent artists who are “rebranding”, working on new records, who are looking to vastly improve their vocals, songwriting and brand. This program is all about Craft and Career – how to become the “artist of your life” and find your true soul and purpose in your music.

The program comes with a 52 week Artist Development Plan and Cari’s Singers Gift Warmups that have transformed voices all over the globe – experience real vocal power and control. Warm up – don’t wear out!

“How is the program delivered? Do I have to be in New York?”

No! You can be anywhere in the world and take Step Up. We’ve had hundreds of artists all over the world in this program – as far away as Slovania, Tokyo, Singapore or Brazil.

The program is hosted on our platform and you are notified of each Module release by email. You will log on to access the Modules (training calls accompanied by slides), worksheets and instructions. There are also Webinars and transcripts of each call or mp3’s so you can listen on your smartphone or your computer. Whatever works best for you.

“What if I can’t keep up with the program delivery schedule? And, I’m traveling for the next few months. Can I do it at my own pace?”

You’re busy – we get it. That’s why if you’re going on tour or you’ve got some other conflicts, you don’t have to worry about missing out because you get lifetime access to Step Up. Which means you can’t ever fall behind. You’ll learn at your own pace, on your own time, or you can easily catch up when you miss one. The training materials will be there for you as long as you need them.

“What if I live outside the United States? Can I still take this program?”

Yes you can! The program content is 100% digital. That means all you need is a computer and or a phone. The entire program is available online or downloadable to your computer and viewable on your laptop, iPad or iPhone. This is a multimedia program that includes video, transcripts, worksheets and checklists.

“I’m so busy already, how much time do I need to do the program effectively?”

On average, you’ll need about 2 hours a week to go through the core program materials. Remember, you’re also getting access to two amazing bonus programs – which will really help you explode your craft and career growth. So if you plan to take full advantage of everything we offer, we recommend between 3-5 hours per week (but keep in mind that you can do the modules at your own pace if you need to slow them down.)

“Will it work for me? I’ve joined other programs before and I’m still in the exactly the same place as before. How is this different?”

No program works unless YOU work it and YOU get value out of it. If you’re expecting Step Up, or anything else, to magically solve your problems or make you money, please do not sign-up. This is not some “get rich quick” program. Plus, we really CARE that you get results and you’ll do that by working the materials. Hundreds of other artists have gone through the program agree.

14 Day Refund Policy: That’s why you must agree upon registration that in order to be eligible for a refund you MUST submit your completed homework for all available modules.

Why? Because we know that if you do the work, you will achieve results. We’re challenging you to THINK differently, to behave differently and to become the awesome artist you are truly meant to be – and that means that you Step Up and do the work.

“Do I get access to the entire Step Up program all at once?”

No. The Step Up Curriculum is carefully designed so that you complete each module and complete the corresponding worksheets and assignments in order. This is a proven program and it works best when you follow the system.

If you’re the type of person who always wants to “jump ahead,” and get to the “good stuff” because you “know all this already,” you’ll need to be patient. That kind of energy often misses things. The program is designed to maximize your results and long- term success. We would not have raving fans if this program was poorly designed.

Once you complete the full Step Up program, you get lifetime access and can re-visit the modules in any order you like.

“What if I’m more advanced and already have my music out there – will this work for me?”

If you are at a point that you need to dive deeper into your Craft, Rebrand yourself and seriously Uplevel your Mindset – then Step Up is for you. If you are looking for information on how to market your music and all of your Artist, Craft, Music + Mindset is truly in place, and are just releasing a new record, then the Fast Forward Program is a better fit for you. I you are preparing to record we suggest you take the Your Exceptional Record Course which teaches you how to make a breakthrough record. Check out our Events page for more information on the programs schedule

“What are the payment plans for Step Up?”

There are payment plans available upon purchase. Click here to choose an option.

“What if I don’t like Step Up… do you have a refund policy?”

Yes. We’re fully committed to help you change your career and your life as a result of this program. You can test drive the course for a full 14 days. If you do the work and don’t feel we’ve delivered on our promise, we’ll happily refund 100% of your money.

Important: To be eligible for a refund, we require your completed homework from all available modules. Yes, this means YOU must take action in this program. Why? Because we know that if you take action and do the Step Up work, you’ll get results. If you do the work and don’t get value, then we don’t deserve your money and we cheerfully refund you 100% of your tuition.

We do this because we’re looking for serious and committed people. We take our learning environment seriously and maintain a very high standard of positivity, encouragement and inspired, action-oriented learning. I have no desire to work with lazy people or wishy-washy students. You’re either all in or all out.

“Can I talk to a real person?”

Yes! If you still have questions email us at or click here to schedule a phone consult and I or someone from my team will be happy to answer any and all of your questions! Our mission is to serve! (no question too small.)